Launched in winter 2014, Noble Brewer is a unique beer club that shares high quality, single-release beers inspired by homebrewer recipes. With no more than a name, our team set out to build a brand that would capture the hand-crafted nature of the recipes, showcasing their individual stories while engaging an audience with a cohesive and relatable identity.

We began with a comprehensive logo exploration. It was critical that the brand communicate the unique qualities of the beer, but instill confidence in consumers with a professional and established appearance. A combination of the logotype and minimal color palette rooted the brand in a clean aesthetic that demonstrates quality, care and expertise.

To extend the personal experience of a Noble Brewer shipment, we designed various pieces of print collateral, delivered to your door along with your selected brew. Pieces included individual inserts with brewer stories, a booklet to record tasting notes and a small hang tag to hang around the neck of each beer.